What is SEO Content?

Surprisingly, immediate conversions are not always the goal of content writing for SEO. What is SEO content used for, then? It can help attract traffic, create authority, or pass on link juice.

Traffic is an obvious one. Sites that depend on advertisements for income just need an interested audience. Ranking for relevant keywords with content that people want to read is the goal of this type of article writing for SEO.

Authority articles for SEO, however, go beyond basic traffic. Authority articles are highly useful to the reader, and other webmasters love to link to useful articles. Links from good sites increase your SERP rankings, but you cannot get a link unless the webmaster actually wants to link. This practice, when taken one step further, is called “link baiting” and we will cover this delightful tactic a little later.

What is SEO content used for the most? Links are the most common motivator behind writing for SEO. Content writing for SEO is not just useful for gaining backlinks, like in the example above, but it is also useful for creating links in bulk. Good optimized articles with good anchor links are great for article directories and blog networks in order to beef up your off-page optimization and boost your search rankings.