Friday, 9 August 2013

SEO Copy Writing

What is SEO copy writing? Copy writing prompts the reader to taking action – most of the time it involves clicking a link, buying a product, or signing up for a newsletter. What is SEO writing used for when it comes to persuasive copy? It helps you target the right audience.

Let’s pretend that your website promotes your newest gardening eBook. You want content that ranks well for relevant key phrases – things like “gardening book”, “garden guide”, or “planting a garden”. These target an audience that needs the help that your eBook can provide. A keyword like “used garden tools” might get a lot of traffic, but that traffic will not convert well in to eBook downloads. SEO copy writing is not easy, but the effort pays off.

The goal of SEO copy writing is to convert, plain and simple. Your keyword selection, page title and overall content should target an audience that is ready to take action.

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